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Value Of Marketing Quotes


"Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value." - Philip Kotler

"The social value of a poem is proved not by marketing or reviews but by enduring resonance, a process that occurs as a response over time by humanity." - Vanna Bonta

"The future of marketing is philanthropy," - Biz Stone

"Overcome the stigma of self-marketing." - Scott Belsky

"The future of marketing is leadership" - Seth Godin

"Sales is the parent of marketing." - Eben Pagan

"Marketing of art is, and to my mind has always been, trendy. Unfortunately, that doesn't mean there is any real long-term value. As an artist I do what I like. As a collector I collect what I like." - Oliver $

"At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value." - Alexis Ohanian

"The theory of marketing is solid but the practice of marketing leaves much to be desired." - Philip Kotler

"Marketing is not selling. Marketing is building a brand in the mind of the prospect." - Al Ries

"Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing." - Tony Robbins

"There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works-regardless of cost." - Jay Conrad Levinson

"The future of content marketing is in your hands." - David Hahn

"The future of marketing is not about technology" - Brian Solis

"The aim of marketing is to make selling superfluous." - Peter Drucker

"Marketing only really works with word of mouth." - Morgan Freeman

"Marketing is the distinguishing, unique function of the business." - Peter Drucker

"Promotion and perception are synonymous twins of art marketing." - Jack White

"The future of marketing isn't big data, it's big understanding." - Jay Baer

"Marketing is a necessary part of the creative process." - Paula Scher

"Marketing is a core part of anything you do." - Keith Belling

"Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer." - Philip Kotler

"The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing." - Saul Berman

"Good marketing offers us a view of the world. Bad marketing offers us a product to buy." - Simon Sinek

"Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications" - Martin Lindstrom

"Unearned increment of value." - John Stuart Mill

"Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand." - Stephen Jin-Woo Kim

"Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you." - Seth Godin

"I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing." - Reggie Watts

"I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction." - Philip Kotler

"Every experience is of value." - Oscar Wilde

"Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails." - Brian Tracy

"This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it"." - Mike Moran

"Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success - along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value." - Lou Gerstner

"Ninety percent of the success of any product or service is its promotion and marketing." - Mark Victor Hansen

"It is part of the business of marketing to muddy the distinction between altruism and cynicism." - Don Watson

"You accuse me of black marketing, but which of you has not slept with me?" - Dhirubhai Ambani

"Musicians exist independent of any of the marketing terms or the categorization." - Dwight Yoakam

"Content marketing is the only marketing left" - Seth Godin

"Permission marketing is marketing without interruptions." - Seth Godin

"Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today." - Lester Wunderman

"A value is valuable when the value of value is valuable to oneself." - Dayananda Saraswati

"The network marketing industry offers many unique benefits to those who want more out of life." - Robert Kiyosaki

"Authentic marketing is not the art of selling what you make but knowing what to make." - Philip Kotler

"All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans." - John Kremer

"Giving back or giving forward is the one true law of marketing." - John Kremer

"We are on the cusp of a marketing revolution. And it's being led by YOU." - Mark Schaefer

" seduction, as in all forms of marketing, form superseds content." - Jesse Kellerman

"Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage." - John Sculley

"The goal of social media is to turn customers into a volunteer marketing army" - Jay Baer

"The next evolution of content marketing is not more content; it's better distribution." - Chris Penn

"Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers)." - Guy Kawasaki

"From a marketing point of view, you don't introduce new products in August." - Andrew Card

"Market-driven design builds the success of the product's marketing into the product itself." - Seth Godin

"Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power." - Seth Godin

"Marketing is the set of human activities directed at facilitating and consummating exchanges." - Philip Kotler

"Strategy and timing are the Himalayas of marketing. Everything else is the Catskills." - Al Ries

"Content pays an ongoing information annuity that other forms of marketing simply do not." - Jay Baer

"The future of marketing belongs to honest information, accurate data and clear claims based on truth." - Patrick Dixon

"Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible." - Antony Beevor

"There are a lot of bands using self-abuse as a marketing gimmick." - Bruce Dickinson

"Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for." - Christine Comaford-Lynch

"Marketing is about innovation." - Beth Comstock

"Marketing just got hard." - Gary Vaynerchuk

"I worked for Jeff Kelin. He was a marketing genius before his time. Coupons, car rebates and the value meal (as we know it today) all came from his marketing genius. At 19 years old, I had two jobs, one with Andy Warhol, and the second with Jeff Kelin." - Steve Kaufman

"In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated." - John Battelle

"Don't think of cost. Think of value." - John Spence

"The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people." - Bill Maher

"That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing." - Sheryl Crow

"Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money." - Jay Conrad Levinson

"Only the ephemeral is of lasting value." - Eugene Ionesco

"Labor is the true standard of value." - Abraham Lincoln

"All propositions are of equal value." - Ludwig Wittgenstein

"Knowledge is of more value than gold" - Solomon

"There remains an experience of incomparable value." - Dietrich Bonhoeffer

"Freedom is a possession of inestimable value." - Cicero

"I'm in the business of value judgments ." - Tucker Carlson

"Experience is the thing of supreme value"." - Henry Ford

"Nothing of value comes without being earned." - Michael Jordan

"Every second is of infinite value." - Johann Wolfgang von Goethe

"Don't underestimate the value of Doing Nothing" - A A Milne

"Utility alone is the cause of value." - Eric Roll, Baron Roll of Ipsden

"Information: the negative reciprocal value of probability." - Claude Elwood Shannon

"History is only a value of relation." - Henry Adams

"Gold is the corpse of value..." - Neal Stephenson

"What is the value of your existence?" - Stephen Evans

"Freedom is a possession of inestimable value." - Marcus Tullius Cicero

"Information: the negative reciprocal value of probability." - Claude Shannon

"Of all the entrepreneurial opportunities available today, one of the most important is direct selling, also called network marketing." - Paul Zane Pilzer

"Clean coal represents a breakthrough in the marketing of coal, but not in the science of burning coal." - Van Jones

"The marketing of homosexuality has an agenda, and that is to repopulate their population by recruiting the children of homosexuals." - Gordon Klingenschmitt

"At the heart of all sales and marketing is the ability to create demand even in the absence of logic." - Jay Samit

"That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity." - Naomi Klein

"I want to change how women think of and feel about marketing. It not only helps women get the results they want, but marketing brings out our best human attributes: true listening, compassion, honesty, and a spirit of service." - Marie Forleo

"People value honesty. They value integrity. They value competence and courage and all those kinds of things." - Richard A. Kidd

"My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking." - Philip Kotler

"If I was down to the last dollar of my marketing budget I'd spend it on PR!" - Bill Gates

"If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will." - George Pendle

"By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth." - Robert Kiyosaki

"The thought of the word church and the word marketing in the same sentence makes me sick." - Rob Bell

"Welcome to a new era of marketing and service in which your brand is defined by those who experience it." - Brian Solis

"As much as we don't want to hear it, book marketing is a huge part of becoming a successful author." - Heather Hart

"Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions." - Nir Eyal

"Marketing is not a function, it is the whole business seen from the customer's point of view." - Peter Drucker

"Video is just one part of a marketing plan. It fits certain messages & people better than others." - Steve Garfield

"Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts." - Seth Godin

"Marketing is the art of seeing (and then creating) what might be interesting to more than our friends" - Seth Godin

"If only St. Valentine was around to see his memory celebrated through the mindless marketing of whipping cream and lingerie." - Dov Davidoff

"Genre categorization is a capitalist (rather than artistic) thing, a symptom of marketing and major-chain bookshelf placement." - Lee Klein

"If you're not spending 80 percent of your time marketing and selling, you are headed for trouble." - Mark M. Ford

"Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
" - Hooked

"Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization." - Seth

"It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater." - Alvin Ailey

"I think putting labels on people is just an easy way of marketing something you don't understand." - Adam Jones

"What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for." - Jello Biafra

"Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing." - Pete Sessions

"Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself is' remarkable, it's invisible." - Seth

"On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea." - Jim Rash

"Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students." - James W. Loewen

"Oklahomans value our children and our seniors. Oklahomans value traditions of faith. Oklahomans value our heroes, our veterans. Oklahomans value innovation and the creative arts." - Brad Henry

"Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life." - Jay Conrad Levinson

"One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do." - Nicholas D Kristof

"The value of ourselves is but the value of our melancholy and our disquiet." - Maurice Maeterlinck

"I think we"ve been oversold the value of more and undersold the value of less." - Greg McKeown

"I think we've been oversold the value of more and undersold the value of less." - Greg McKeown

"The value of assets often increases exponentially while the value of your labor only increases incrementally." - Robert Kiyosaki

"Content Marketing is all the Marketing that's left." - Seth Godin

"Marketing that works is marketing that people choose to notice." - Seth

"You must market your marketing." - Jay Baer

"Content marketing is weaponized storytelling." - Chris Brogan

"The best marketing is education." - Regis McKenna

"Use book value as a starting point to try and establish the value of the enterprise." - Walter Schloss

"When a man realizes the value of his woman, he adds value to himself." - Unknown

"The circulation of capital realizes value, while living labour creates value." - Karl Marx

"Exchange value forms the substance of money, and exchange value is wealth." - Karl Marx

"The circulation of capital realizes value , while living labour creates value ." - Karl Marx

"The value of the work we do is the value we give to it." - Christopher Moore

"The rate of interest acts as a link between income-value and capital-value." - Irving Fisher

"Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it." - Seth Godin

"In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership." - Michael Ellsberg

"Opportunity in war is usually of greater value than bravery... Terrain is often of more value than bravery... Bravery is of more value than numbers." - Publius Flavius Vegetius Renatus

"I think that the art of marketing, the art of promotion and the art of storytelling is definitely elevated and we have to get better every year." - Tinker Hatfield

"The art of automobile design has progressed, until today it is regarded as one of the most important factors in the marketing of the automobile." - Harley Earl

"I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity." - Arthur Cohn

"A lot of very popular mainstream artists are products of record companies and marketing companies, and any time anyone can stand outside of that, that's interesting." - Marco Brambilla

"Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers." - David Rusenko

"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?" - Matthew Shipp

"The Warrior knows the value of persistence and of courage." - Paulo Coelho

"The appearance of scarcity affected their perception of value.
" - Hooked

"Anyone who knows the marketing world knows that ideas come and go, and people latch onto things and think of them as a kind of solution...." - Malcolm Gladwell



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